|
2ND DEC 2008
|
|
|
|
|
|
|
|
|
|
|
 See and be seen in all the right places with Polaroid’s new range of high performance sunglasses dominated by big frames, chic classic styles and urban retro creations.
Pictures show Polaroid Furore Moda (woman) and Polaroid Xoor Vision (man) sunglasses from the 2007 Summer Collection. Polaroid sunglasses are available at Duty Free Shops in most UK regional airports
For fabulous summer holiday chic combined with the best UV protection and 99% glare reduction, take a look at Polaroid Eyewear’s stunning new sunglasses collection.
Elegant neo-classical styling meets crisp contemporary design, reflecting the latest catwalk trends. Iconic design is matched by superior performance made possible with Polaroid’s unique lens press-polishing technique, resulting in a new breed of high-performance polarized lenses.
Big gets even bigger, with oversize frames making a statement. Polarized masks add drama to the Polaroid collection. Black is back and retro remains contemporary, becoming surprisingly curvaceous. Frame decoration treatments are more sophisticated and patterns inspired by nature are given a modern twist, whilst rhinestone settings reflect the glamour of early Hollywood.
 “Too often, to get a sunglass design you want to be seen in, you have to sacrifice lens performance and the ability to see in comfort. At Polaroid we believe everyone deserves to see and be seen in the best sunglasses,” says Jacques Basson, Country Manager of Polaroid Eyewear UK. ”We are proud to showcase this stunning collection, which at its price, offers unrivalled lens technology and is able to meet the ultimate consumer desire of both fashion and performance.”
COOLCOLOURPALETTES
At the heart of the new collection is an attractive colour palette with ivory, sand and pearly white, alongside browns and greys as well as floral violets, zingy raspberry and exuberant geranium. These relaxed hues complement the collection’s flintier elements such as gun metals, black chrome and metallic blacks. Temple and arms are adorned with contemporary animal prints, leafy engravings and delicate vine-like flourishes contrasting with luxurious rhinestone embellishments.
BIGISBEAUTIFUL
The larger-than-life designs in the collection’s oversize range provide a glamorous, theatrical dimension. Not only are the frames longer and wider than ever, ski-mask styles provide a daring edginess to the showcase. Polarized gradient lenses are another predicted hit for the coming season.
Retro styles remain hot, with the 2007 collection revealing a softer side to the vintage look with curves and rounded edges, even on the squarest of frames.
STYLEANDPERFORMANCE
Incorporating Polaroid’s unique press-polishing technology, giving 100% UV protection and 99% glare reduction, the new collection combines designer-style and superior performance – with prices from around £40.
With its radical press-polishing technology, Polaroid’s polarizing sunglasses provide distortion-free lens performance, high levels of scratch and impact-resistance and unsurpassed anti-glare capability.
Polaroid lenses come in a range of tints including smoke, copper, tan, violet, rose or green.
Fans of sporty wraparound sunglasses will discover another key benefit of the new lens technology. Where a polarized lens curves dramatically, the wearer often experiences optical distortion around the edges. The new Polaroid lenses are optically correct – no matter what the curve. The new forming technique also gives lenses across the range a glossier finish and better vision over a longer product lifetime.
For information on Polaroid's lens press polishing technology and to view the 2007 Polaroid Collection, go to www.polaroidsunglasses.co.uk.
Selected Polaroid ranges are available at Duty Free Shops, in most UK regional airports, and at Specsavers and independent opticians.
Provided by The Student Zone (United Kingdom) |
|
| |
|
|
 |
HOME -
TRAVEL
-
FINANCE
-
CAREERS
-
COLLEGE & UNI GUIDES
-
FEATURES
-
ENTERTAINMENT
-
COMPETITIONS
-
INTERACTIVE
-
CONTACT
|
|
