Have the Markets Gone Mad?
No, Just Human
Basic Instincts
Human Nature and the New Economics
Pete Lunn
Published by Marshall Cavendish
Publication: July 2008 | Price: £19.99 | ISBN: 978-0-462-09920-0
 Human nature is more sophisticated than economists have long assumed. Thousands of generations of trading with each other have given us subtle yet strong economic instincts. Understanding them can alter how you think about the whole range of economic issues, from when to buy a house to what caused the credit crunch.
In Basic Instincts, Pete Lunn reveals the fascinating results of studies conducted by a new breed of economist - the behavioural economists.
By observing our behaviour in a range of scenarios, from mundane shopping to life-changing decisions, behavioural economists are uncovering our most basic economic instincts. Far from the selfish, calculating individuals that traditional economics assumes us to be, people are surprisingly trusting and generous, clubbing together to tackle the uncertainties of economic life.
At a time when economic uncertainty dominates the agenda, Basic Instincts offers new thinking about how the economy really works and what might be done to make it work better.
Bringing together economics and psychology, Basic Instincts is a groundbreaking and yet accessible book that presents a clear picture of our decision-making and behaviour in a modern economy.
See for yourself what the Irish times had to say about this "lucid, radical and entertaining book": http://www.irishtimes.com/newspaper/finance/2008/0728/1217013338451.html
Order your copy here:
http://www.amazon.co.uk/Basic-Instincts-Human-Nature-Economics/dp/0462099202/ref=sr_1_1?ie=UTF8&s=books&qid=1217241892&sr=8-1
And Irish Customers: http://www.hughesbooks.com/ItemsStore.asp?sku=0462099202&prd=1
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About the author
Pete Lunn is a post doctorate fellow at the Economic and Social Research Institute, Dublin. He has an MSc. in Economics and a Ph.D. from the University of London. He is a former journalist with BBC's Newsnight and was the founding editor of Ireland's first specialist talk radio station, NewsTalk 106.
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